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The most important decision a business makes isn't its strategy. It's who sits around the executive table.

Scaling Your SME? Move Fast, Don’t Break Things.

Organisations that take time to thoughtfully design their structure to align with their strategy consistently outperform those that don't. I'm currently working with a client navigating this challenge, and it's reminded me of a common misconception: an org chart ≠ organisational design. These are the key principles for effective organisational design: Align structure with strategy Build capability strategically Design around roles, not individuals Invest time in the fou